Welcome to the very first post on our website, and thanks for paying us a visit.

We made this animated poster as a means of revealing our brand identity and announcing ourselves as a new, fully-independent creative studio based in Tokyo, but operating globally.

Our name is a metaphor for what we'd like to represent - a tool for finding truth & balance. When building a wall you use a Spirit Level (or 水平器 in Japanese) to determine whether it's even or balanced, but when using it vertically you're checking if it's straight or true. Our logo mark is the bubble which provides the answer.

As we move through a new age of communications, we aspire to be an example of a studio creating meaningful work crafted by human beings. We care about culture and the communities that create it and hope that we can play a role in contributing towards a brighter future.

This website will be a place for us to archive our various project work, post editorial features & content, and share details of events that we're putting together. Repeat visits here are both encouraged and appreciated.

It's been a busy three months getting our company off the ground so we're very excited to finally launch. We'd like to say a huge thank you to our amazing team of collaborators who have helped us to get here today.

• Creative & Art Direction: Adam Dawson
• Logo Design: Shane Lester
• Graphic Design: Haruna Komatsu
• Poster Illustration: Tali Bayer
• Motion Design: Christophe Davids
• Translation: Noemi Minami
• Web Design & Development: upcoming studio